Kwon Bo Ah (“BoA”) has been in the Kpop industry for longer than some current idols have been alive. She is under SM Entertainment, and debuted at age 13, in 2000. She has continued to release songs consistently since 2000, and has expanded into the South East Asian market thanks to her incredible linguistic skills and popularity. BoA is very well known in Japan where she holds numerous records, the most impressive being that she is the only foreign artist to have three million-selling albums there. Currently, BoA is taking part in the MNET show “Produce 101; Season 2” to represent the audience watching the show, and to help the young trainees to develop skills that will serve them as they progress through the Kpop, and wider entertainment industry. She released work last year through SM Station with Beenzino and Beatburger, but its been 2 years since she released a single by herself.

Spring Rain


BoA always sounds fantastic and this song is no exception. There is a confidence in her voice that can only come with experience and BoA has that in excess. The sound is almost a little retro in a way. It reminds me of late 1990s pop. As with a lot of releases recently, this sounds like something that has always been part of BoA’s discography but doesn’t sound stale in any way. She sounds sad and soulful, and a little bitter, the whole time during this song. Its title would lead me to believe that the song would be upbeat, or even about redemption, but no, this song is desperate.

The lyrics speak of her partner leaving, and how she cannot cope without him. She tells us that she can’t stop crying no matter how hard she tries, and the thoughts of being without him make her sick. She doesn’t recognise herself without him, and she feels like she is not herself. My favourite lyrics describe how she hates him now, as she is rotting from the inside out. All her love has now turned to bile and makes her ill in a way she can’t imagine. It’s a vivid description that stays in my head. In this way, perhaps the title is meant to be ironic? Something that she hoped would help her “cleanse” herself of this relationship, as spring rain is meant to do?


This video doesn’t feature BoA at all. In fact, it doesn’t really feel like a music video. It feels much more like a short film. I feel that this is what Jessica was trying to achieve with her latest release, but didn’t succeed. The short film vibe is very clear in this MV. We have two western actors, a couple, based in New York. The MV shows them meeting and falling in love. We are privy to the small moments of intimacy in their lives, from things such as a walk in the park to the end of their relationship. It’s intrusive, and feels perfectly in line with the song.

There are several shots where the colour balance is completely off. The sky is green, and the ground is purple. Buildings appear saturated in red, and the camera can’t seem to quite focus on what it wants us to see. This integrates really nicely into the confused state of mind that the song originates from. We see the lighting again play an important role when it shows us both people separately and together, and how the light indicates that time has passed.

Finally we see them walking, arms linked, but it is obvious that the relationship is nearly at its end, they seem disinterested in each other, and are distracted by what appears around them. Whether it’s the stores themselves or the memories of what they represent, it is hard to discern.

Overall, a well made video that compliments the song wonderfully, and adds another layer to it. Not sure why the actors needed to be western, but clearly it works for this video.


I wasn’t expecting this sort of sound from SM Station, especially in spring time. I was expecting a much more light sound, something more upbeat, but what I got was not that. It’s dark and upsetting, and full of desperate feigned hate. BoA’s voice is beautiful and it compliments the  joyless tone of the song perfectly. Definitely a surprise from SM

If you want to hear more BoA, I would highly recommend checking out “Eat You Up” (her English language debut!), “Waiting” and “My Prayer