GOT7 are, unsurprisingly, a seven member boy group under JYP Entertainment. They debuted in 2014 and since then, have garnered fans all over the world and won several world wide recognition awards.  At the beginning of their stage career, the group became known for their interesting and diverse choreography, which featured martial arts tricking. Each comeback they bring something new for their fans, and this time around is no different. “Never Ever” is the title track of the group’s final entry into their Flight Log series. Flight Log has been trilogy of albums, with this latest “Arrival” being the final entry. Whilst the group have released single concept albums before, Flight Log marks the beginning of a multiple album concept and has spanned 2 years at this point.Let’s take a look.


Never Ever

Song

The opening couple of bars of this song are some of the most interesting I’ve heard from GOT7. It’s got a beat that I cannot help but be interested in, and it really set my expectation for the rest of the song. It sounds like it will be much more slow and sensual single than I’m used to from GOT7. This style is only reinforced when Yugyeom starts to sing, followed by Jinyoung. All of which is the same sort of composition style, both lyrically and musically. 

Jackson then begins to rap, and it’s a very distinct style of rapping that is only prevalent in JYP songs. It sounds as if the rapper is merely speaking, and there is a very distinct cadence to it in each rapper that JYP has under his label. So far though, this song is very cohesive, even when the rap is nothing new. The bridge changes things up slightly, with JB coming in with a faster tempo. Nothing too drastic, but enough to signify the upcoming chorus. Mark and Bambam work well together here, and compliment JB and Youngjae nicely. I also like Bambam’s “brrrrrrrrratttt” just before the chorus drops. He does particularly well in this song, and his JYP rap style seems to suit the song the best.


Then, the chorus happens.

You would be forgiven for thinking you accidentally skipped to a different song as the chorus starts. It sounds very different to the rest of the song. There is almost nothing to tie it to any of the proceeding song, and it comes very out of blue. There is a lot of aural “flairs” in this part, and it’s awfully distracting. I found it very difficult to listen to the members singing as I’m so caught up in the disjointed noises in the chorus.

The second part of the song focuses a lot on the Rap Line. Jackson’s little “woh” at the end of his part is very him, and brings a little more of GOT7’s personality into the song. Mark is up next, and whilst he certainly looks incredible in this video, this is probably the weakest I’ve heard his rap. It’s got a very sing song tone to it, and makes him sound a little disingenuous as to what he’s rapping.

The lyrics themselves tread some old ground for GOT7. They want to return back to the relationship that they were in before, but this time, the partner is interested in coming back to them as well. The lyrics speak of doubt in the member’s’ ability to be in this relationship, as they were unsure they could take care of their partner. Now their mind is made up and they will “never ever” leave them again.

Video

The important thing to note about this MV is that it is a continuation of GOT7’s Flight Log series, and it has similar hallmarks and traits to the previous MV’s in this series. The images are very indicative of space in this MV. The locations all seem much larger than the members when they are in it. Whether it’s the stark white hall of the dance breaks, or the parking lot, or even the lonely pool, the members all seem much smaller.

The video has strong story elements to it, that will only make sense if you watch “Fly” and “Hard Carry”. It can be watched as a stand alone video but the subtle nods to the overarching story of this series make this MV a joy to watch. We have the central character, Jinyoung, in very familiar situations. This includes him drowning in a pool, trapped in a glass cube, and waking up on a bed. The members rescue him in the same way as before. Youngjae breaks open the glass cube and Mark pulls him from the water. Certain elements from each of these scenarios ripple through the MV. JB has the plants and the pool, Mark has the car, Bambam has the oxygen mask. It leads to a very interesting story that is left ambiguous enough so that everyone can form their own opinions on it.

The styling of members in this is great. I love the dark colours, and the comfortable style that they have in this, It’s much more of an everyday look to it, rather than the more “stage” style of “Hard Carry”.

Summary

This isn’t my favourite GOT7 comeback, and I can tell that the members feel the same. They have spoken about it, both directly and indirectly, that they didn’t have a hand in either writing or producing the song. I feel like JYP doesn’t really know what to do with GOT7 musically, and therefore wants to try a multitude of different styles. It’s definitely a pity as GOT7 themselves definitely have a vision for their music, and it shines through on their albums, not the title tracks that they didn’t have involvement with. It’s a pity that so many people are willing to write off this latest comeback without listening to “Flight Log: Arrival”. Some of GOT7’s best work is on this album, and I absolutely love the other songs on this.

If you want to hear more GOT7, I would recommend “Just Right”, “Stop, Stop it” and “If You Do”. However, if you want to get a feeling of what they can do when they have control, I would recommend any of the non-title tracks such as “Prove It”, “Mayday” and “Paradise”.