SF9, or Sensational Feeling 9, are a nine member boy group that debuted in late 2016, under FNC Entertainment. They debuted at the same time as ten member boy group, Pentagon, and both groups are similar in their music, and styling. I’ve been waiting to see something a little different from either group. This is the first male idol group for FNC that isn’t a band, as both CNBlue and F.T. Island are also under this label. SF9 have released a number of songs since debuting in October 2016, and I’m delighted to be looking at their latest comeback.  

Easy Love

Song

The song has a really slow, ballady opening that makes me want to fall in love with it. It’s a lot slower than most other SF9 songs, but this is a nice direction for them to take. It’s got an easy, gradual build up to the chorus that is impactful and makes the music more powerful, in a quiet way.

The lyrics match the tone of the song well, given that the lyrics are more mournful than you would think. The lyrics focus on the end of a relationship and the bitter feelings that remain afterwards. They speak of how easy it was for the girl to leave them, she didn’t even cry. The feelings in this are very introspective, where the members note that their love for this person changed them, and they hate how much this love has hurt them in the end. The lyrics speak of love ruining them completely and this hurts too much for them to bear. Even though the lyrics speak of such painful topics, it seems sincere, and the guys sell this concept well, without seeming too “overly emotional” about it.


For the last chorus the lyrics change a bit. They have gone from speaking about how easy it was for their girlfriend to leave them, to them trying to almost convince themselves they can do the same. It’s a bitter progression and it changes the tone of the song just a little, but it fits the narrative of the song perfectly.

The rap sections in this song are a bit hit and miss, but Zuho’s part is clearly the best of it. It’s obvious he is the main rapper for a reason. It doesn’t sound out of place, and it fits nicely with the overall sound and feeling of the song.

Video

The video is very dark, in that the lighting is kept to a minimum and we don’t get to see the members faces as a group for quite some time. It matches the tone of the song well, in that it’s dark and moody, with strategic lighting placed just to illustrate how dark and moody the members are being.

There is a lot of broken technology in this video, and I’m not sure why. It doesn’t fit the tone of the MV, other than to have some pretty neat “matrix” shots, but serves no purpose otherwise. However, the video doesn’t seem to have an overall narrative, so the inclusion of random piles of technology for the sole purpose of getting some cool shots is easier to overlook with this lack of narrative concept.

The choreography in this is on point. It takes up about 60% of the video, and it’s so well done. They really do a fantastic job of the routine in this, and it’s whetted my appetite for either a choreography only MV for “Easy Love” or to watch their stages for this song. It’s graceful and powerful all at the same time, and is beautiful to boot.

Summary

Nothing big or ground-shattering in this release from SF9. It’s a pleasant sounding song, but ultimately not one that I will be seeking out to listen to, over and over. It’s middle of the road in terms of the genre, but a nice change of pace for the group themselves.

If you want to hear more SF9, they don’t have a huge back catalogue just yet but my picks would be “Roar” and “Fanfare