Triple H are a brand new trio from Cube Entertainment, but they aren’t newbies. This song is more of a collaboration than a new group. Firstly, there is Hyuna. Hyuna debuted in 2007 with Wonder Girls (an incredibly popular, sadly now disbanded group from JYP Entertainment). She left due to health concerns and redebuted in 2009 with 4Minute (another popular, also now disbanded group), under Cube Entertainment. She then began her solo career in 2010, and has continued to make music both on her own, and with other artists from Cube. Her most famous collaborations are with Jang Hyunseung, ex-member of Beast, as “Troublemaker”.Their hits scandalised South Korea and were enormously popular. The two remaining members (Hui and E’Dawn) of Triple H are from a newer, 10 member boy group from Cube, Pentagon. Pentagon debuted in September 2016, and have released a number of songs since then. They are still rookies but have shown some interesting sides, and I’m interested in seeing more of them.

With regards to Triple H as a concept, I was concerned when I heard that Cube were continuing with the “Troublemaker” concept, but without Hyunseung. They had such good chemistry together, and to not only change the male member of this concept, but to add a second male member, was concerning. I was worried that perhaps Hyuna would overshadow the two other members, especially considering that Hyuna has such a stage presence.With all this in mind, let’s take a look at Triple H’s new song, “365 Fresh”.

365 Fresh


The funk comes at you straight away in this. Its unavoidable. It’s straight up 1970s funk and it’s easily the most interesting part of the song. It’s not like anything I’ve heard from Kpop before. Western artists, yes. It reminds me a lot of Bruno Mars`most recent direction. It’s incredibly catchy and makes itself known long after you’ve stopped listening to it. I’ve found myself humming it a lot over the past week, and it’s brought a smile to my face each time. It’s just so funky!

As described earlier, I was concerned that Hyuna was going to overshadow the guys in this, both in presence and talent, but I was pleasantly surprised. I was very impressed at both Hui and E’Dawn’s abilities to match Hyuna. Hui’s vocals especially were very impressive. Given that there is only 3 members in this song, and the other male is a rapper, it was nice to hear him get more lines. In Pentagon, he is competing with all of his members for lines, but it was such a pleasure to hear him sing. It’s certainly made me more interested in checking out Pentagon’s other work.

E’Dawn as a rapper is perfect for this song, it works well with his particular style. It’s not my style though. I find it a little too high pitched. There is no power in his words, and thus no conviction. I find it hard to take what he is saying seriously, especially given the lyrics, as he isn’t convincing me. However, I do understand why people like his rap, and why he was chosen for this song, as he compliments Hui’s vocals and Hyuna’s vocals nicely.

As funky fresh and upbeat as this song is, the lyrics leave a lot to be desired. They speak of being bored with the norm, and wanting to do something different, and that’s about it. It’s hard to get my teeth into something so basic. It’s clear that the melody came first, along with the chorus, and then everything else was fit around it. The lyrics don’t make a lot of sense, and seem inserted to give the song more cred, rather than inserted as the best fit. Overall, I’m disappointed with the lyrics. I know that a lot of international fans won’t necessarily mind that, as the beat is so good, but it honestly takes away from my enjoyment of the song when I know the lyrics are lazy.


Where to even start with this video? It’s a complete tonal shift away from the upbeat tone of the song. It plays more like a short film than anything, and only has tenuous links to the song, at best.  We see E’Dawn, Hyuna and Hui going about their day when something unexpected happens to each of them, causing them all to meet up. As with the lyrics of the song, they are all seeking something else, something to take them away from the ordinary world they live in; they find that in each other here. It’s a reckless sense, and they are seen to be feeding into each other’s lack of control. This ends up with them doing some pretty crazy things, including a police chase, drugs, alcohol and a threesome, to name a few. They seem to be game for anything as long as it alleviates their boredom.

The very real sense of losing control happens from the beginning for each of the members. Hyuna defends herself in work from a would be assault and accidentally kills a man. Hui ends up taking a beating that he readily accepts, and E’Dawn is seen trying out various ways of killing himself. When they meet, this lack of control is amplified and we see them become addicted to the freedom it brings.

The camerawork is superb in this. It truly captures the “short film” vibe, without being insistently “artsy” in its chosen shots. The shots all serve their function but still flow together to produce a cohesive story.

This is perhaps one of the most edgy Kpop videos I’ve seen in quite some time, but there is an argument to be made that is it trying too hard. It hardly links back to the song, and seems to be banking on the controversy around it for promotion.


I don’t love this song. It’s disappointing from a lyrical perspective, but that funky beat hooks you right in. The whole package leaves me wondering if Cube will continue with Triple H as a group, and if so, what will their next direction be.

If you would like to hear more Hyuna, I would recommend “Ice, Ice”, “Red” and “How’s This?”.
If you need more Pentagon in your life, I would recommend “Can you feel it?